Jake Dailey is a 21-year-old NC State Division I wrestler and lifestyle creator whose content blends athletic performance, physique, training, outdoor experiences, concerts, fashion, and everyday college life.
An athlete’s lifestyle, told authentically
Jake brings brands into the world of a Division I college athlete through content that feels natural, energetic, and visually engaging. His audience follows him across fitness, lifestyle, fashion, wellness, outdoor experiences, and social moments.
After qualifying for NCAAs at UNC, he transferred to NC State to chase All-American status and train alongside 2025 world champion Trent Hidlay.
Wrestling + Training
Brand fit: performance, recovery, nutritionFitness + Physique
Brand fit: activewear, supplements, wellnessOutdoor + Adventure
Brand fit: outdoor gear, travel, lifestyleConcerts + Social Life
Brand fit: events, beverages, experiencesFashion + Everyday Life
Brand fit: apparel, grooming, beautyWhy brands work with Jake
- Recognizable Division I athlete
- Strong visual presence and comfortable on camera
- Experienced with product integrations and conversational branded content
- Able to create content outside a single category
- Cross-platform presence across TikTok, Instagram, and Snapchat
Audience snapshot
Jake reaches more than 172K followers across TikTok, Instagram, and Snapchat, with content centered on athletic lifestyle, fitness, fashion, wellness, outdoor experiences, concerts, and everyday college life.
Top video · 3.4M viewsTikTok
@jakeydail| Views | Likes | Comments | Reposts | Shares |
|---|---|---|---|---|
| 295K | 2,425 | 376 | 24 | 12K |
| 270K | 3,284 | 26 | 10 | 610 |
| 108K | 1,277 | 46 | 9 | 1,770 |
Top Reel: 5.0% engagement and 12K shares from 295K organic views.
Snapchat
@jakeydails- Daily life and training
- Friends and social moments
- Outdoor and event content
Branded content performance
Jake has partnered with brands across apparel, nutrition, hydration, retail, lifestyle, and more. His branded content pairs clear product integration with the casual, conversational style his audience already responds to.
C4
Uber
The Mutt Dog
The TikTok opportunity
Top organic TikToks reach 2.9M to 3.4M views. Branded TikTok is largely untapped, giving partners early access to a proven audience.
Selected brand partnerships
Partnership formats
Let’s build something that feels native
Jake creates short-form content that fits naturally into his existing world: athletic, social, visual, and personality-driven. Campaigns can be tailored to a brand’s goals, required talking points, and usage needs.
Launch Campaign
1–3 short-form videos plus cross-platform support
Product Integration
Natural product use within training, lifestyle, or outdoor content
Fashion Campaign
Outfit styling, fit check, lifestyle Reel, or event content
Wellness Campaign
Training routine, recovery, hydration, or nutrition story
Ambassador Program Long-term
Recurring monthly content and category exclusivity
Optional services: paid usage, Spark Ads, whitelisting, raw footage, event appearances, travel-based content, affiliate campaigns, and category exclusivity.
Interested in working with Jake?
collab@jakedailey.comRates and custom packages available upon request.